Concept, illustration
Software used: Photoshop, Illustrator
For this project, I was tasked with creating the visual identity for a new fund. I devised concepts for the illustrations and then drew each of them. The campaign, Platinum’s Global Transition Fund, looked to invest in companies that benefit from the transition away from fossil fuels. I conceptualised and produced illustrations that depict a relationship between some of these industries and the positive effects of the reduction of fossil fuels.
The final outputs included print-ready files for newspaper use, and digital-ready files for promotion on social media and the Platinum website.
Mahoney H-G 